Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 412182
Title Consumer response to novel agri-food technologies: Implications for predicting consumer acceptance of emerging food technologies
Author(s) Frewer, L.J.; Bergmann, K.; Brennan, M.; Lion, R.; Meertens, R.; Rowe, G.; Siegrist, M.; Vereijken, C.
Source Trends in Food Science and Technology 22 (2011)8. - ISSN 0924-2244 - p. 442 - 456.
Department(s) Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) genetically-modified food - pulsed electric-fields - high-pressure - public acceptance - gm foods - nanotechnology - risk - perception - attitudes - irradiation
Abstract The issue of consumer acceptance of food technologies, and their applications, needs to be addressed early in technology development. However, whether extensive assessment of consumer acceptance is necessary for all food-related technologies a priori is uncertain. A review of studies of seven foodrelated technologies associated with different levels of public acceptance suggests that those characterised as being ‘bioactive’ raise particular concerns - related to unpredictable effects, uncontrolled use, and ethical concerns. Perceptions of ‘unnaturalness’ alone are unlikely to raise a food technology to high levels of public rejection. Trust in regulation and effective labelling are also important considerations
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