Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 412864
Title Consumer demand and quality assurance: segmentation basis and implications for chain governance in the pork sector
Author(s) Grunert, K.G.; Wognum, P.M.; Trienekens, J.H.; Wever, M.; Scholderer, J.; Veflen Olsen, N.
Source Journal on Chain and Network Science 11 (2011)2. - ISSN 1569-1829 - p. 89 - 97.
DOI https://doi.org/10.3920/JCNS2011.Qpork2
Department(s) Management Studies
WASS
Publication type Refereed Article in a scientific journal
Publication year 2011
Abstract Consumers differ in their demands, and this may have implications for the type of supply chain governance that is most suitable for serving them. We present a segmentation of pork consumers in the EU based on their food-related lifestyles and demands for different pork products. We then present an inventory of pork chain governance and quality management systems, also resulting from a pan-European study, and attempt to match types of chains to consumer segments, arguing that the type of quality demanded by consumers has implications especially for the quality management system governing the chain, and that these implications are different for fresh meat and processed meat. The paper closes with a call for more collaboration between chain researchers and consumer researchers.
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