Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 414639
Title Back to the future? Understanding Change in Food Habits of Farmers' Market Customers
Author(s) Pascucci, S.; Cicatiello, C.; Franco, S.; Pancino, B.; Marinov, D.; Davide, M.
Source International Food and Agribusiness Management Review 14 (2011)4. - ISSN 1096-7508 - p. 105 - 126.
Department(s) Management Studies
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) supply chains - consumer - embeddedness - perceptions - producers - community - networks - quality - economy - space
Abstract This study analyses how attending farmers markets may affect consumers’ willingness to change food habits toward high-quality products. A discrete choice model was applied using data col-lected through an extensive field survey in 2009, which involved 400 consumers in 12 different farmers’ markets in Italy. Changing consumption habits was examined taking into account at-tendees' personal profile, motivations, the main features of the farmers' markets, as well as the local social context. Attendees reported an increased consumption of organic products, and fresh vegetables. Motivation seems to play an important role as a driver of change. Results also indi-cate that consumers sensitive to environmental issues related to their consumption choices, are more likely to change food habits in favor of high-quality foods as well as consumers who are looking for fresh products. Based on these findings, possible interventions are explored to further develop farmers' markets and promote high-quality consumption
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