Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 419666
Title Does fish origin matter to European consumers? Insights from a consumer survey in Belgium, Norway and Spain
Author(s) Vanhonacker, F.; Altintzoglou, T.; Luten, J.B.; Verbeke, W.
Source British Food Journal 113 (2011)4. - ISSN 0007-070X - p. 535 - 549.
DOI https://doi.org/10.1108/00070701111124005
Department(s) AFSG Food Quality
Netherlands Institute for Fisheries Research
IMARES
IMARES Aquaculture
VLAG
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) risk perception - food choice - wild fish - information - consumption - technologies - translation - involvement - aquaculture - countries
Abstract Purpose – This study aims to gain insights into the relevance and market potential of fish origin (farmed or wild) among consumers in Belgium, Norway and Spain. Design/methodology/approach – Cross-sectional data were collected through a consumer survey (n=1,319), conducted in November-December 2007 in three European countries: Belgium, Norway and Spain. The study describes personal and food characteristics, as well as consumer attitudes and knowledge related to fish origin. Further, these characteristics were analysed in terms of their impact on the choice of either farmed or wild fish, using bivariate analyses. Findings – In general, European consumers have little knowledge or awareness regarding the origin of fish. This results in uncertainty in consumers' perception of farmed fish in particular. The study is in line with previous ones suggesting that perceptions of aquaculture and farmed fish are based more on emotions than on rational considerations. Still, the perception of farmed fish is positive in general. Consumers do not prioritise fish origin as an information cue, although variation is present between different consumer groups. Consumers of predominantly farmed versus wild fish did not have a very distinct profile, which corroborates with the only modest significance of fish origin as a product-specific information cue during the fish purchase and consumption decision process. Originality/value – The strength of the paper pertains to its international scope, and to the diversity of countries selected in terms of relevant variables. Also, the growing relevance of aquaculture as a fish production method and farmed fish as a food product makes results and findings of the study topical and of practical relevance.
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