Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 419874
Title Commitment and Behavior Change: A Meta-analysis and Critical Review of Commitment Making Strategies in Environmental Research
Author(s) Lokhorst, A.M.; Werner, C.M.; Staats, H.; Dijk, E. van; Gale, J.
Source Environment and Behavior 45 (2013)1. - ISSN 0013-9165 - p. 3 - 34.
Department(s) Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) energy-conservation - public commitment - implementation intentions - planned behavior - self - household - participation - communication - persuasion - feedback
Abstract Commitment making is commonly regarded as an effective way to promote proenvironmental behaviors. The general idea is that when people commit to a certain behavior, they adhere to their commitment, and this produces long-term behavior change. Although this idea seems promising, the results are mixed. In the current article, the authors investigate whether and why commitment is effective. To do so, the authors first present a meta-analysis of environmental studies containing a commitment manipulation. Then, the authors investigate the psychological constructs that possibly underlie the commitment effect. They conclude that commitment making indeed leads to behavior change in the short- and long term, especially when compared with control conditions. However, a better understanding is needed of the possible underlying mechanisms that guide the commitment effect. The authors see commitment making as a potentially useful technique that could be improved by following up on findings from fundamental research. They provide suggestions for future research and recommendations for improving the effectiveness of commitment-making techniques.
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