The study is a quick scan of market potential of EU beef and veal meat, edible and non-edible offal of bovine animals, and of edible and non-edible ovine offal in four Far East Asian countries. The study estimates the potential EU export value of these products to these countries, based on general economic trends, meat consumption and import trends (current and expected), and interviews with agribusiness’ and traders’ representatives (exporters in the EU as well as importers in the Asian countries concerned). The estimation is featured as a first round, comparative static analysis, which implies that the quick scan does not take into account competitors’ responses to changing market conditions (e.g. demand increases, price changes, EU suppliers appearing on the market) and possible substitution effects.
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