Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 425840
Title Attitudes, perceptions, and trust. Insights from a consumer survey regarding genetically modified banana in Uganda
Author(s) Kikulwe, E.M.; Wesseler, J.H.H.; Falck-Zepeda, J.
Source Appetite 57 (2011). - ISSN 0195-6663 - p. 401 - 413.
Department(s) Environmental Economics and Natural Resources Group
Publication type Refereed Article in a scientific journal
Publication year 2011
Keyword(s) modified food - gm foods - acceptance - benefits - number - crop - pay
Abstract Genetically modified (GM) crops and food are still controversial. This paper analyzes consumers’ perceptions and institutional awareness and trust toward GM banana regulation in Uganda. Results are based on a study conducted among 421 banana-consuming households between July and August 2007. Results show a high willingness to purchase GM banana among consumers. An explanatory factor analysis is conducted to identify the perceptions toward genetic modification. The identified factors are used in a cluster analysis that grouped consumers into segments of GM skepticism, government trust, health safety concern, and food and environmental safety concern. Socioeconomic characteristics differed significantly across segments. Consumer characteristics and perception factors influence consumers’ willingness to purchase GM banana. The institutional awareness and trust varied significantly across segments as well. The findings would be essential to policy makers when designing risk-communication strategies targeting different consumer segments to ensure proper discussion and addressing potential concerns about GM technology.
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