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Record number 427397
Title Televised Entertainment-Education to Prevent Adolescent Alcohol Use: Perceived Realism, Enjoyment, and Impact
Author(s) Leeuwen, G.B. van; Renes, R.J.; Leeuwis, C.
Source Health Education and Behavior 40 (2013)2. - ISSN 1090-1981 - p. 193 - 205.
Department(s) Knowledge Technology and Innovation
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) mass-media campaigns - narrative communication - health behavior - persuasion - transportation - friends - dramas - youth - model
Abstract Alcohol use among adolescents is a concern in the Netherlands because of its high prevalence and risks. To discourage adolescents from drinking alcohol, a televised entertainment-education (E-E) intervention was developed. This study investigated responses of adolescents on perceived realism and enjoyment of the E-E intervention, as well as its impact on alcohol drinking behavior. Viewers perceived the E-E narratives to be credible and enjoyable but did not relate to the characters in the narratives. However, exposure to the E-E intervention predicted desired changes in alcohol drinking behavior, intentions to decrease alcohol use, and perceived normative pressure, especially in less educated viewers. These findings demonstrate that E-E is a promising strategy to target adolescent alcohol use. Future research will focus on the individual processes and story elements that account for the positive results.
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