Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 427403
Title MRI-scan voorspelt keuze consument
Author(s) Smeets, Paul
Source MRI-scan voorspelt keuze consument, Resource: weekblad voor Wageningen UR, 2012-01-01, P.A.M. Smeets, http://edepot.wur.nl/222527
Department(s) VLAG
Chair Sensory Science and Eating Behaviour
Publication type Media appearance
Publication year 2012
Keyword(s) consumer behaviour - choice behaviour - forecasting - analytical methods - magnetic resonance imaging - diagnostic techniques
Categories Consumer Behaviour
About Wetenschappers kunnen redelijk nauwkeurig voorspellen welk product een consument zal kiezen door zijn hersenactiviteit te bestuderen. Een Utrechts-Wagenings team deed die ontdekking door proefpersonen tussen twee fictieve verpakkingen te laten kiezen in een MRI-scanner.
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