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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 427789
Title Rural public acceptance of renewable energy deployment: The case of Shandong in China
Author(s) Liu Wenling, Wenling; Wang Can, ; Mol, A.P.J.
Source Applied energy 102 (2013). - ISSN 0306-2619 - p. 1187 - 1196.
Department(s) Environmental Policy
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) willingness-to-pay - green electricity - planned behavior - reasoned action - wind power - social acceptance - determinants - attitudes - consumer - uk
Abstract China has set ambitious goals to increase the use of renewable energy. Developing renewables in rural areas is also one of the most important energy strategies. This paper examines rural social acceptance of renewable energy deployment taking Shandong as a case study via a field questionnaire survey. Theory of planned behavior is adopted to establish an analytical framework, and a logit model is used to examine possible determinants of local social acceptance. The results show that rural residents are generally supportive renewable energy development given its positive impacts on environment. A stated willingness to pay more for renewable electricity is taken as a variable representing an individual’s behavioral intention. The probability of occurrence of positive intention is found to increase with household income, individual knowledge level and belief about costs of renewable energy use but decrease with individual age. Residents with higher level of income are more likely to be willing to pay more for green electricity, so are the younger people. Enhancive knowledge and understanding about renewable energy (for instance, the cost) would be conducive to win public acceptance of renewable energy deployment.
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