Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 429165
Title Evaluation of Seafood Product Concepts by Young Adults and Families with Young Children from Denmark, Norway, and Iceland
Author(s) Altintzoglou, T.; Sveinsdottir, K.; Einarsdottir, G.; Schelvis, R.; Luten, J.B.
Source Journal of Aquatic Food Product Technology 21 (2012)5. - ISSN 1049-8850 - p. 418 - 432.
Department(s) AFSG Food Quality
IMARES Aquaculture
Product Design and Quality Management Group
Publication type Refereed Article in a scientific journal
Publication year 2012
Keyword(s) 5 european countries - fish consumption - health involvement - consumer - barriers - quality - determinants - convenience - perception
Abstract This article describes the results of a study that tested the responses to 14 seafood concepts among young adults and families with young children in Denmark, Norway, and Iceland. This study was aimed at gaining insight into the evaluation of new seafood product concepts by individuals with low seafood consumption. Based on consumer-reported values and previous concept-testing, 14 seafood product concepts were tested by 296 consumers in a web-based experiment. Consumers' preferences depended on the size of fish, the presence of information, and the fish species offered. Young adult consumers evaluated the product concepts differently than parents of young children. Three consumer clusters, based on attitudinal variables, were identified explaining the differences in the evaluation of the product concepts. The outcome of this study will be used to develop a product for realistic in-home testing.
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