Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 429723
Title Sustainable food purchases in the Netherlands: the influence of consumer characteristics
Author(s) Meijers, M.H.C.; Dam, Y.K. van
Source Journal on Chain and Network Science 12 (2012)2. - ISSN 1569-1829 - p. 181 - 198.
Department(s) WASS
Publication type Refereed Article in a scientific journal
Publication year 2012
Abstract In this paper socio-demographic characteristics of sustainable food consumers are studied by using actual purchasing data of 4,412 households in a wide range of food products over a twenty week period in the months November 2008 till March 2009. Our results indicate that purchasing sustainable food products is still the exception rather than the rule. Socio-demographic characteristics are (weakly) related to the purchasing sustainable food items. Specifically, people with a higher education and those living in a more urban area are more likely to purchase sustainable products. Psychographic data on a subsample (n=1,112) show a weak relation between sustainability concerns and sustainable behaviour. Scales measuring people's sustainability concerns specific to purchasing products (e.g. Ethical orientation scale) are better predictors of people's sustainable consumption than scales measuring people's general sustainability concerns (e.g. Connectedness to Nature scale). Since consumer characteristics seem to be of little predictive value of sustainable consumption it may be wise to shift the focus from investigating who the sustainable consumer is to how to make sustainable products successful. In the discussion we offer some initial guiding principles.
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