Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 429915
Title The role of communication in improving udder health
Author(s) Jansen, J.; Lam, T.G.J.M.
Source Veterinary Clinics of North America-Food Animal Practice 28 (2012)2. - ISSN 0749-0720 - p. 363 - 379.
Department(s) LR - Backoffice
Publication type Refereed Article in a scientific journal
Publication year 2012
Keyword(s) somatic-cell count - dutch dairy farmers - management-practices - planned behavior - clinical mastitis - united-states - belief model - herds - knowledge - attitudes
Abstract This article gives insight into farmers' behavior and mindset toward mastitis management and into the way these can be affected by communication strategies. Elements of farmer mindset are important determining factors in executing mastitis control, including perceived severity and perceived efficacy of mastitis management measures. Veterinary practitioners can be important intermediaries in communication about udder health, provided that they are aware of their role as proactive advisor and apply the accompanying communication skills. Prevention of complex diseases such as mastitis requires customized communication strategies as well as an integrated approach between various stakeholders and different scientific disciplines.
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