This article gives insight into farmers' behavior and mindset toward mastitis management and into the way these can be affected by communication strategies. Elements of farmer mindset are important determining factors in executing mastitis control, including perceived severity and perceived efficacy of mastitis management measures. Veterinary practitioners can be important intermediaries in communication about udder health, provided that they are aware of their role as proactive advisor and apply the accompanying communication skills. Prevention of complex diseases such as mastitis requires customized communication strategies as well as an integrated approach between various stakeholders and different scientific disciplines.
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