Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 432105
Title Greenhouse Horticulture in the 21st Century: Can we Stay Competitive?
Author(s) Kooten, O. van
Source In: XXVII International Horticultural Congress on Science and Horticulture for People (IHC2010): International Symposium on Greenhouse 2010 and Soiless Cultivation Leuven, Belgium : ISHS (Acta Horticulturae ) - p. 837 - 846.
Department(s) Horticultural Supply Chains
Publication type Peer reviewed book chapter
Publication year 2012
Abstract Greenhouse horticulture is an intensive production system with a relatively low resource input per unit of output compared to open field agriculture. It is an essential means of production for large urban conglomerates that are abounding in the present century, while water and chemical resources are dwindling. It is however essential to link these production systems to a consortium of traders, logistic providers and retailers in order to obtain a competitive edge by delivering according to the con-sumers expectations. It will be shown that competition on price, with a concomitant decrease in quality, results in a diminishing market and a viscous circle of declining price and quality. While a strong emphasis on quality will enhance the market and prices will rise as long as a clear and discernable quality of the final product, as it reaches the consumer, is maintained. By doing longitudinal studies of quality development in batches of products it becomes possible to combine deterministic with stochastic models capable of predicting quality evolution throughout the entire production and supply chain. Several examples will be given of this technique and it will be shown that vertical transparency in the supply chain can augment the profit for all participants, while keeping the entire chain competitive in a fast evolving market. By combining predictive quality information with the proper logistic technol-ogy, what we call ‘Quality Controlled Logistics’, it becomes possible to optimize the quality of the separate batches by positioning them in the shelves for the consumers at the moment of optimal maturity. What is necessary are new non-destructive measuring techniques that can determine batch quality characteristics at the period of harvest, or even before that, combined with physiology based models to predict quality evolution from harvest time on. Several models have been developed up till now and examples of their application will be given
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