Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 433255
Title Accountability: New challenges, new forms
Author(s) Woerkum, C. van; Aarts, N.
Source Journal of Organizational Transformation and Social Change 9 (2012)3. - ISSN 1477-9633 - p. 271 - 283.
DOI https://doi.org/10.1386/jots.9.3.271_1
Department(s) Strategic Communication
WASS
Publication type Refereed Article in a scientific journal
Publication year 2012
Abstract The general call for more accountability, affecting all western institutions, has reached the communication professionals as well. How can they cope with this new challenge? The danger is that they focus mainly on outcomes, so on performative accountability, whereas decisional accountability, meaning that they are able to explain why they made particular decisions in the process of communication should be a prerequisite, also for quality in performative accountability. Both types of accountability have to go together. The relation with planning approaches is discussed and the ways decisional accountability can be achieved: by ongoing education, internal deliberation or (and this is stressed) external deliberation and examination by external experts.
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