Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 433940
Title Flops analysis: a useful tool for future innovations. Part 1: The Diagnostic Phase
Author(s) Koester, E.
Source Agro Food Industry Hi-Tech 23 (2012)1. - ISSN 1722-6996 - p. 6 - 9.
Publication type Refereed Article in a scientific journal
Publication year 2012
Keyword(s) food - complexity
Abstract This paper sketches a procedure to reduce the failure rate of new food products in the market by providing better pre-launch decision criteria. The method also offers considerable potential for the improvement of internal collaboration between the different departments (marketing, R&D and production) involved in new product development. The procedure is based on a thorough diagnostic analysis of previous flops by a team of people involved in the development of the failed product, led by an impartial expert. This first part discusses the diagnostic questions to be asked and the most frequent causes of flops.
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