Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 437264
Title @MOVE : meer waarde in de tuinbouw
Author(s) Verkerke, Wouter
Department(s) WUR GTB Teelt & Bedrijfssystemen
Publication type Unpublished lecture
Publication year 2013
Keyword(s) greenhouse horticulture - greenhouse crops - outdoor cropping - vegetables - sales promotion - marketing techniques - values - food marketing - knowledge transfer - cooperation
Categories Horticulture / Marketing Research
About Powerpoint presentatie tijdens de Tuinbouwrelatiedagen in Veray over het project 2MOVE: over Meer Waarde in de Tuinbouw, waarbij aandacht voor de waarde, waarmee spring je in op de klantvraag: hoe voeg je waarde toe en hoe sluit je aan op de wensen, hierbij wordt uitleg gegeven over 3 strategieën die ontwikkeld kunnen worden.
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