Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 438849
Title A Model of Culture in Trading Agents
Author(s) Hofstede, G.J.; Jonker, C.M.; Verwaart, T.
Source In: Models for Intercultural Collaboration and Negotiation / Sycara, K., Gelfand, M., Abbe, A., Dordrecht : Springer Netherlands (Advances in Group Decision and Negotiation 6) - ISBN 9789400755734 - p. 67 - 96.
Department(s) Information Technology
LEI Data
Publication type Peer reviewed book chapter
Publication year 2013
Abstract Geert Hofstede’s five-dimensional framework is widely used in social sciences and management science to characterize cultures. It has been suggested to build culturally consistent agent characters based on his framework. This chapter stresses the relevance of culture and trust for trade, substantiates why a dimensional model offers a good basis for cultural differentiation of agents, and presents an approach to apply Hofstede’s model to develop culturally differentiated agents. The approach is based on knowledge acquisition on a dimension-by-dimension basis and a computational method to integrate the acquired knowledge. The approach has been applied to a multi-agent simulation of a trade game. It is instantiated for the processes of partner selection, negotiation, and the interaction between deceit and trust in trade.
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