Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 441062
Title A review to collate information on external communication as a basis of innovation success (Deliverable 2.2)
Author(s) Reinders, M.J.; Lans, I.A. van der; Fischer, A.R.H.; Trijp, J.C.M. van
Source Wageningen : Wageningen UR (Conncect4Action D 2.2) - 61
Department(s) LEI Consumer & behaviour
LEI Consument and Behaviour
Marketing and Consumer Behaviour
Publication type Research report
Publication year 2013
Keyword(s) consumenten - consumentengedrag - houding van consumenten - klanttevredenheid - consumentenwetenschappen - voedseltechnologie - vercommercialisering - productontwikkeling - voedselproducten - innovaties - consumers - consumer behaviour - consumer attitudes - consumer satisfaction - consumer sciences - food technology - commercialization - product development - food products - innovations
Categories Consumer Studies (General) / Food Product Design
Abstract The objective of work package 2: “Identify success factors” is to identify relevant success factors and barriers in the scientific literature on internal (between relevant disciplines) and external (from and to the public and end-users) communication strategies to enhance food technology innovation success across a wider variety of application areas. As part of this, their implications for successful innovation in the area of food technology will be reviewed. Utilising a comprehensive review of the existing literature regarding external communication (i.e/ from and to the public and end-users), deliverable 2.2. constitutes the report on success factors and critical points – do’s and don’ts – of the external dialogue.
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