Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 441063
Title The Connect4Action Delphi study: report of the round 1 outcomes (Deliverable 3.1)
Author(s) Raley, M.; Ragona, M.; Sijtsema, S.J.; Frewer, L.J.
Source Wageningen : Wageningen UR (Connect4Action D 3.1) - 42
Department(s) LEI Consument and Behaviour
LEI Consumer & behaviour
Publication type Research report
Publication year 2013
Keyword(s) consumenten - voedseltechnologie - communicatie - nieuwe voedingsmiddelen - aanvaardbaarheid - consumentenonderzoeken - vragenlijsten - consumers - food technology - communication - novel foods - acceptability - consumer surveys - questionnaires
Categories Consumer Studies (General)
Abstract This deliverable reports on a first round Delphi survey conducted in autumn 2012. The survey asks participants ‘to articulate key priorities, preferences and identify perceived barriers to inclusion of consumer science data regarding technology acceptance into product development’ (DoW, p22). In all 75 usable responses were received to an on-line questionnaire. The survey identified three critical points of communication which influence whether commercialisation is successful: 1. Communication with consumers to determine their preferences so that products produced using a new food technology will be developed and purchased by them. 2. Communication with consumers to inform them about new food technologies to prevent subsequent rejection of resultant products. 3. Communication between actors in the chain extending from technology development to retail. The main communication difficulty results from inter-disciplinary differences, as key actors have different goals, different mind-sets, use different methods and terminology, and may have a low awareness of what others try to do.
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