Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 441652
Title Factors Influencing Industry Uptake of Marketing & Supply Chain Innovations within the Australian Seafood Cooperative Research Centre
Author(s) Dentoni, D.; English, F.
Source Australasian Agribusiness Review 20 (2012)5. - ISSN 1442-6951 - p. 79 - 93.
Department(s) Management Studies
Publication type Non-refereed article in scientific journal
Publication year 2012
Abstract This study identifies factors influencing the Australian seafood industry’s adoption of marketing and supply chain innovations created from public-private funded research and development (R&D). A grounded theory approach was followed by comparing and contrasting the evidence from 35 projects funded by the Australian Seafood Cooperative Research Centre (CRC). This research showed that: 1) the level of confidence in the value proposition of an innovation is a crucial condition in determining industry uptake of research outcomes and innovations, with organizational, seafood sector and environmental factors also playing a role; 2) to increase the industry level of confidence in a value proposition, researchers need to test hypotheses on benefits, costs and risks of an innovation through focused consumer and market research; and 3) to design effective consumer research, project managers need to establish clear, open and non-judgemental communication guidelines among project stakeholders during the project design stage. While focused on the Australian seafood industry the outcomes of this study could be applied through further research to other industries and countries to help construct and/or analyse the best environment for effective marketing and supply innovations to be adopted.
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