Based on scientific evidence, Quality Handling is a multimedia training method to optimise behaviours of (future) professional stockpeople towards their animals. The Quality Handling training program emphasises the important relationships between stockperson attitude, stockperson and animal behaviour, animal stress, productivity and welfare. Information on research results from controlled experiments as well as on-farm studies is given. As also shown in the training programmes, in pigs, cattle and laying hen production, the human-farm animal relationship varies strongly between farms, offering considerable opportunities for improvement in attitude and handling behaviours.
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