Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 441990
Title Eindrapportage Consumer insight and user-producer interaction
Author(s) Koenderink, N.J.J.P.; Wijk, R.A. de; Kole, A.P.W.; Peppelenbos, H.; Timmermans, A.J.M.
Source Wageningen : Wageningen UR - Food & Biobased Research (Rapport / Wageningen UR Food & Biobased Research 1215) - 30
Department(s) Consumer Science & Intelligent Systems
Fresh, Food & Chains
Publication type Research report
Publication year 2011
Keyword(s) consumentengedrag - duurzaamheid (sustainability) - voeding en gezondheid - innovaties - productontwikkeling - doelgroepen - keuzegedrag - consumenten - consumer behaviour - sustainability - nutrition and health - innovations - product development - target groups - choice behaviour - consumers
Categories Consumer Behaviour
Abstract In het project "Consumer Insight & User-Producer Interaction" wordt het gebied van duurzame productinnovatie van voedingsmiddelen belicht voor de consumentenmarkt. Centraal in dit domein ligt het vraagstuk welke duurzame producten welke consumentendoelgroep zullen aanspreken. De onderliggende vraag is hoe dit te meten en daarmee te voorspellen of te sturen is.
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