Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 444116
Title Smart Shopping Carts: How Real-Time Feedback Influences Spending
Author(s) Ittersum, K. van; Wansink, B.; Pennings, J.M.E.; Sheehan, D.
Source Journal of Marketing 77 (2013)6. - ISSN 0022-2429 - p. 21 - 36.
Department(s) WU Omgevingswetenschappen Marketing Communicatie
Marketing and Consumer Behaviour
Publication type Refereed Article in a scientific journal
Publication year 2013
Keyword(s) consumer choice - private labels - loss aversion - store brands - price - behavior - consumption - shoppers - budget - model
Abstract Although interest in smart shopping carts is increasing, both retailers and consumer groups have concerns about how real-time spending feedback will influence shopping behavior. Building on budgeting and spending theories, the authors conduct three lab and grocery store experiments that robustly show that real-time spending feedback has a diverging impact on spending depending on whether a person is budget constrained (“budget” shoppers) or not (“nonbudget” shoppers). Real-time spending feedback stimulates budget shoppers to spend more (by buying more national brands). In contrast, this feedback leads nonbudget shoppers to spend less (by replacing national brands with store brands). Furthermore, smart shopping carts increase repatronage intentions for budget shoppers while keeping them stable for nonbudget shoppers. These findings underscore fundamental unexplored differences between budget and nonbudget shoppers. Moreover, they have key implications for both brick-and-mortar and online retailers as well as app developers. Keywords: real-time spending feedback, grocery shopping behavior, smart shopping carts, budget shoppers, nonbudget shoppers
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