Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 494991
Title De consument wil smaak...maar welke smaak?
Author(s) Verkerke, W.; Labrie, C.W.
Source Kas Magazine / TuinbouwCommunicatie 2016 (2016)01. - ISSN 1878-8408 - p. 20 - 22.
Department(s) WUR GTB Teelt & Bedrijfssystemen
Publication type Article in professional journal
Publication year 2016
Keyword(s) tuinbouw - tomaten - paprika's - meloenen - aardbeien - smaak - consumentenpanels - smaakonderzoek - marketing - modellen - horticulture - tomatoes - sweet peppers - melons - strawberries - taste - consumer panels - taste research - models
Categories Horticulture / Human Nutrition (General)
Abstract Marktgericht produceren begint bij de smaak. Maar van welke smaak houdt de consument? Wageningen UR Glastuinbouw ontwikkelde een meetmodel voor de smaak van tomaten, paprika's en meloenen en werkt nu aan de aardbei. Bovendien brengt het de smaak van consumententypen in kaart. "Als je de smaakvoorkeur van consumenten kent, dan kun je pas écht produceren voor de markt."
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