Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 495480
Title Gedragsveranderend overheidsbeleid : Hoe sociaalpsychologische processen effecten kunnen mediëren
Author(s) Stinesen, Baukje; Jan Renes, Reint
Source Tijdschrift voor Communicatiewetenschap 43 (2015)3. - ISSN 1384-6930 - p. 275 - 291.
Department(s) Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2015
Keyword(s) (ir)rationality - Behaviour change - Policy instruments - Subconcious influences

Government behaviour change policies often build on the assumption that citizens make decisions rationally. In practice however many social psychological processes subconsciously influence behaviour. These subconscious influences, which in this study are referred to as ‘intermediary factors’, may mediate the effects of behaviour change policies. A policy and behaviour change framework is introduced, based on which is explored to what extent government behaviour change policies take into account such subconscious influences. Document research and interviews were conducted to identify how policy instruments were used to tackle three specific societal problems (concerning respectively health, mobility and finances), and to gain insight in the way intermediary factors could have affected effectiveness. Two types of such effects were identified: (1) subconscious influences (e.g. social norms) may undermine government practices to change behaviour and (2) government practices to change behaviour themselves may indirectly bring about undesirable subconscious processes (e.g. resistance) that affect behaviour.

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