Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 495808
Title Why do scholars use PowerPoint the way they do?
Author(s) Hertz, Brigitte; Woerkum, Cees van; Kerkhof, Peter
Source Business Communication Quarterly 78 (2015)3. - ISSN 1080-5699 - p. 273 - 291.
DOI http://dx.doi.org/10.1177/2329490615589171
Department(s) Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2015
Keyword(s) PowerPoint - Presentations - Scholars - Teaching communication
Abstract

PowerPoint has received much criticism regarding excessive use of text and the lack of contact with the audience. Why presenters use PowerPoint in this way has not been studied so far. Our study using interviews with beginning and advanced presenters shows that some use the program as a speaking note and as a means to draw the attention away from themselves. Some even think that PowerPoint can replace rhetorical skills. Slides are mainly designed on the basis of commonsense, instead of guidelines based on human information processing. Implications for the teaching of PowerPoint use in business communication are discussed.

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