This baseline report of the Dairy Business Information Service and Support (DairyBISS) project presents the findings of a baseline survey among 103 commercial farms and 31 firms and advisors working in the dairy value chain. Additional results from the survey among commercial dairy farms are described in an additional report. The findings validate the main strategies of the project. Farms and firms are interested in joining a dairy business platform that includes members from the entire value chain. While currently there is gap between the demand and supply of good quality business information and advisory services, there is a willingness to pay for advisory services. Among advisors there is a need for training on technical topics along the dairy value chain and there is an interest in forming an advisor network to share experiences.
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