Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 496225
Title Motives underlying food consumption in the Western Balkans : consumers’ profiles and public health strategies
Author(s) Mardon, Julie; Thiel, Elise; Laniau, Martine; Sijtsema, Siet; Zimmermann, Karin; Barjolle, Dominique
Source International Journal of Public Health 60 (2015)5. - ISSN 1661-8556 - p. 517 - 526.
Department(s) LEI Consumer and Chain
Publication type Refereed Article in a scientific journal
Publication year 2015
Keyword(s) Consumers’ food choice - Fruit - Health and weight control - Products with nutrition and health claims - Western Balkan Countries

Objectives: This study aims to identify subgroups of consumers based on the health motives underlying their food choice in Western Balkan Countries. Methods: The survey (n = 2943) was based on the Food Choice Questionnaire (FCQ) and elicited information on socio-demographic characteristics, consumption frequency of healthy food products, nutrition knowledge and impulsiveness. Analysis of the FCQ data focused on items of “health and natural content” and “weight control” factors to identify clusters. Results: The biggest group of the sample was weight control and health-concerned individuals (34 %), mainly urban women older than 50. The second group of respondents (31 %) was moderately motivated about health and weight. A third group was health concerned but paid less attention to weight control (21 %), mainly comprising men and people living with children. The last group consisted of unconcerned young men (14 %) eating less fruit and showing higher impulsiveness. Conclusions: Western Balkan consumers differ in the importance they attach to health and natural content and weight control. This insight is needed to target interventions.

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