|Title||Social media as a new playing field for the governance of agro-food sustainability|
|Author(s)||Stevens, T.M.; Aarts, N.; Termeer, C.J.A.M.; Dewulf, A.|
|Source||Current Opinion in Environmental Sustainability 18 (2016). - ISSN 1877-3435 - p. 99 - 106.|
Public Administration and Policy
|Publication type||Refereed Article in a scientific journal|
Social media bring various stakeholders of the agro-food system together into a new playing field. This article reveals the dynamics of this playing field and the ways in which this can influence the governance of agro-food sustainability. We delineate three pathways that highlight the ways in which social media can have implications for the governance of agro-food sustainability; firstly, Hypes on agro-food sustainability issues, secondly, opportunities for the self-organization of food movements, and thirdly, data for new forms of agro-food governance. We conclude that while mass self-communication on social media forms an emergent force that disrupts agro-food governance, it also generates data that forms a resource for powerful players to regain control.