Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 499442
Title Influence consumer behaviour for product development (LEI Wageningen UR)
Author(s) Reinders, M.J.
Source LEI Wageningen UR
Department(s) LEI Consumer and Chain
Publication type Sound recording (professional)
Publication year 2015
Keyword(s) product development - marketing - marketing policy - marketing techniques - food merchandising - food advertising - consumer attitudes - food acceptability - consumer behaviour - food technology - productontwikkeling - marketingbeleid - marketingtechnieken - reclamecampagne van voedsel - levensmiddelenreclame - houding van consumenten - voedselacceptatie - consumentengedrag - voedseltechnologie
Categories Food Product Design / Consumer Behaviour
Abstract LEI Wageningen UR can give you insights to better understand consumer considerations and to integrate them in your product development. Please contact Machiel Reinders from LEI Wageningen UR for more information.
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