Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 501073
Title Negatief keurmerk werkt beter
Author(s) Dam, Ynte van
Source Negatief keurmerk werkt beter, Resource : weekblad voor Wageningen UR 10(2016)14 p. 10 , 2016-03-10, R. Kleis, http://edepot.wur.nl/375958
Department(s) WASS
Marketing and Consumer Behaviour
Publication type Media appearance
Publication year 2016
Keyword(s) food consumption - consumer behaviour - consumer attitudes - certification - labelling - sustainability - choice behaviour
Categories Consumer Behaviour / Food Products (General) / Food Packaging
About We vinden allemaal dat we duurzaam bezig moeten zijn. Maar eenmaal in de winkel, blijkt daar weinig van. Toch is er hoop. Negatief labelen – ‘deze vla is niet biologisch’ – werkt namelijk wel. Dat concludeert onderzoeker Ynte van Dam in zijn proefschrift Sustainable Consumption And Marketing.
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