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Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 501744
Title Keeping up with rising quality demands? New institutional arrangements, upgrading and market access in the South African citrus industry
Author(s) Bitzer, V.C.; Obi, A.; Ndou, P.
Source In: Quality and innovation in food chains / Bijman, Jos, Bitzer, Verena, Wageningen : Wageningen Academic Publishers - ISBN 9789086862801 - p. 141 - 159.
Department(s) Management Studies
Publication type Peer reviewed book chapter
Publication year 2016
Abstract The shift towards the use of private quality standards in global agrifood chains has raised concerns worldwide that small-scale farmers become excluded from lucrative export markets. In South Africa, given the historical exclusion of small-scale farmers from export-oriented agriculture, the government has therefore introduced different new institutional arrangements (IAs) between small-scale farmers and established agribusinesses to promote access to such markets. This chapter aims to analyse these IAs to understand whether and how these IAs contribute to enhanced market access for small-scale farmers. Based on a conceptual framework on quality specifications and upgrading grounded in Global Value Chain analysis, the chapter first discusses the quality demands and standards in the South African citrus sector which manifest in a ‘Ladder of Market Access’. The following analysis reveals that IAs are able to promote the required product and process upgrading to include small-scale farmers into global export markets. Further upgrading opportunities, however, remain elusive as agribusinesses manage to position themselves as ‘gatekeepers’ which places barriers to farmers’ involvement beyond the farm gate. These insights provide the basis for a set of practice-oriented recommendations specifically addressing policy-makers and other actors in the South African citrus industry to improve the design of smallholder support programmes.
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