|Title||The role of health-related claims and symbols in consumer behaviour : The CLYMBOL project|
|Author(s)||Hieke, Sophie; Cascanette, Tamara; Pravst, Igor; Kaur, Asha; Trijp, Hans Van; Verbeke, Wim; Grunert, Klaus G.|
|Source||Agro Food Industry Hi-Tech 27 (2016)3. - ISSN 1722-6996 - p. 26 - 29.|
Marketing and Consumer Behaviour
|Publication type||Refereed Article in a scientific journal|
|Keyword(s)||Consumer behaviour - Food choice - Food labelling - Health claims - Health symbols - Nutrition claims|
Health claims and symbols are a convenient tool when it comes to the marketing of foods and they should, in theory, support consumers in making informed food choices, ideally in choosing healthier food products. However, not much is known about their actual impact on consumer behaviour. CLYMBOL ("The Role of health-related CLaims and sYMBOLs in consumer behaviour") is an EU-funded project aiming to study how health claims and symbols influence consumer understanding, purchase and consumption behaviour. During a 4-year period, a wide range of research studies have been conducted across Europe, in order to analyse European consumer behaviour in the context of health claims and symbols. Results of the studies will provide a basis for recommendations for stakeholders such as policy makers, the food industry and consumer and patient organisations.