Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 506568
Title Nature 2.0: Exploring and theorizing the links between new media and nature conservation
Author(s) Büscher, B.E.
Source New Media & Society 18 (2016)5. - ISSN 1461-4448 - p. 726 - 743.
DOI https://doi.org/10.1177/1461444814545841
Department(s) Sociology of Development and Change
WASS
Publication type Refereed Article in a scientific journal
Publication year 2016
Keyword(s) Co-creation, commodification, conservation, environment, nature, new media, web 2.0
Abstract Web 2.0 and social media applications that allow people to share, co-create and rate online content are crucial new ways for conservation organizations to reach audiences and for concerned individuals and organizations to be (seen as) ‘green’. These dynamics are rapidly changing the politics and political economy of nature conservation. By developing the concept of ‘nature 2.0’ and building on empirical insights, the article explores and theorizes these changes. It argues that online activities stimulate and complicate the commodification of biodiversity and help to reimagine ideas, ideals and experiences of (‘pristine’) nature. By exploring the implications of these arguments in relation to several key themes in new media studies, the article aims to provide building blocks for further investigations into the world of nature 2.0 and the effects of new media on human–nature dynamics more broadly
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