Staff Publications

Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 507739
Title Factors underlying farmers’ intentions to perform unsubsidised agri-environmental measures
Author(s) Dijk, William F.A. van; Lokhorst, Anne Marike; Berendse, Frank; Snoo, Geert R. de
Source Land Use Policy 59 (2016). - ISSN 0264-8377 - p. 207 - 216.
Department(s) Nature Conservation and Plant Ecology
Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2016
Keyword(s) Aes - Agri-environment schemes - Farmer behaviour - Nature conservation - Self-identity - Theory of planned behaviour

Over the last decades there is a growing body of literature on how to enhance farmers’ participation in voluntary subsidised agri-environmental programmes. However, additional unsubsidised agri-environmental measures that farmers perform are often ignored. The willingness to perform these measures may give a better insight into farmers’ motivation for agri-environmental measures than subsidised measures because it likely depends only on farmers’ intrinsic motivation and not on extrinsic factors such as a financial compensation. In this study we used an extended version of the Theory of Planned Behaviour (TPB) to investigate which factors are associated with farmers’ intention to perform unsubsidised agri-environmental measures. Our results demonstrate that attitude, perceived social norms and perceived personal ability are significantly associated with farmers’ intention to perform these measures. However, self-identity is the most dominant predictor of farmers’ intentions. Furthermore we found that Environmental Cooperatives (ECs) positively influence farmers’ willingness to perform additional unsubsidised measures by means of facilitation and group pressure. We conclude that in order to increase farmers’ willingness to perform agri-environmental measures, self-identity should be addressed by means of e.g. benchmarking instruments in combination with commitment making or labelling of environmental friendly identities. Also, ECs are more important for unsubsidised measures than previously assumed – we recommended that they change their focus to include unsubsidised as well as subsidised conservation.

There are no comments yet. You can post the first one!
Post a comment
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.