Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 507776
Title How ICT is changing the nature of the farm : a research agenda on the economics of big data
Author(s) Poppe, K.J.; Wolfert, J.; Verdouw, C.N.
Source In: Farming systems facing global challenges. - IFSA - p. 1801 - 1812.
Event 11th European IFSA Symposium, Berlin, Germany, 2014-04-01/2014-04-04
Department(s) LEI Programmamanagement
LEI Innovation, Risk and Information Management
LEI MARKT & K - Risico- en Informatiemanagement
Publication type Contribution in proceedings
Publication year 2014
Abstract Modern information-based technologies, such as self-driving tractors, GPS, milk robots, automated egg production, satellite data and social media, will change farm practices and agricultural structure and contribute to the prosperity and resilience of farming systems. Based on macro-trends and niche developments we argue that the food chain will become much more datadriven, based on up to date ICT. It will move away from a situation characterised by a low level of integration of data. This has a large potential impact on issues like sustainability, food safety, resource efficiency and waste reduction.
The economic effects of such developments are still to be explored. At first sight it could lead to more closely integrated supply chains that makes the farmer act as a franchisee with limited freedom. But the opposite could be true as well, with more transparency and easier options for direct sales in consumer food webs, using social media and smart solutions for the ‘last mile’ delivery. Like with previous technological developments, not all farmers will invest in new skills and
where technologies are saving labour, farms will get bigger. Some farms or regions will become less competitive if the basic infrastructure (e.g. in broad band internet or GPS systems) lacks. Competition between advisors could increase, if they are able to serve farmers digitally. That could also mean that a part of such value added activities moves from the most remote rural areas
to regions with clusters of knowledge. As Allen and Lueck (2002) showed in their “Nature of the farm”, that family farms are characterised by a low level of specialisation of the farmer’s tasks, as the markets does not provide enough
incentives to specialise. Due to a low profitability with a high level of risk and especially high transaction costs in factor markets as a result of moral hazard, family farms are competitive over more industrial holdings in most types of farming. ICT, higher food prices and demography could change that.
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