|Title||Elicitation of preferences of Dutch broiler and pig farmers to support decision making on animal welfare|
|Author(s)||Gocsik, Éva; Lans, Ivo A. van der; Oude Lansink, Alfons; Saatkamp, Helmut W.|
|Source||NJAS Wageningen Journal of Life Sciences 76 (2016). - ISSN 1573-5214 - p. 75 - 86.|
Marketing and Consumer Behaviour
|Publication type||Refereed Article in a scientific journal|
|Keyword(s)||Broiler production - Conjoint analysis - Farming systems - Pig production - Preferences.|
Conjoint analysis was conducted to elicit Dutch broiler and fattening pig farmers’ preferences about different characteristics of production systems, with primary interest in farmers’ intrinsic motivation towards animal welfare (AW). A cluster analysis was carried out to identify distinct groups of farmers with homogeneous preferences. The results showed that farmers preferred conventional practices and had negative preferences towards free-range systems. Two clusters of broiler farmers were distinguished. The ‘Free-range opposed’ cluster evaluated a production system by focusing on a single aspect, the provision of free-range access, while the ‘Multi-attribute focused’ cluster included multiple attributes in their evaluation. In the case of fattening pig farmers, no clusters could be identified. Results showed that farmers do not have a strong intrinsic motivation to switch to a system with higher animal welfare standards. It is therefore likely that the level of on-farm AW will be determined by external and farm-specific factors, and that higher levels of AW will only be achieved if these factors are favorable for the adoption of these production systems.