Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 509133
Title Connecting with prospective medical tourists online : A cross-sectional analysis of private hospital websites promoting medical tourism in India, Malaysia and Thailand
Author(s) Moghavvemi, Sedigheh; Ormond, M.E.; Musa, Ghazali; Isa Mohammed, Che Ruhana; Thirumoorthi, Thinaranjeney; Mustapha, Mohd Zulkhairi Bin; Kanapathy, Kanagi; Chiremel Chandy, Jacob John
Source Tourism Management 58 (2017). - ISSN 0261-5177 - p. 154 - 163.
Department(s) Cultural Geography
Publication type Refereed Article in a scientific journal
Publication year 2017
Keyword(s) Content analysis - Hospital websites - Medical tourism - Patient - On-line search - Medical provider
Abstract Websites of private hospitals promoting medical tourism are important marketing channels for showcasing and promoting destinations' medical facilities and their array of staff expertise, services, treatments and equipment to domestic and foreign patient-consumers alike. This study examines the websites of private hospitals promoting medical tourism in three competing Asian countries (India, Malaysia and Thailand) in order to look at how these hospitals present themselves online and seek to appeal to the perceived needs of (prospective) medical tourists. The content and format of 51 hospitals are analyzed across five dimensions: hospital information and facilities, admission and medical services, interactive online services, external activities, and technical items. Results show differences between Indian, Malaysian and Thai hospital websites, pointing to the need for hospital managers to improve their hospitals’ online presence and interactivity.
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