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Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 509321
Title Interventions to encourage sustainable consumption
Author(s) Dam, Y.K. van; Trijp, J.C.M. van
Source APSTRACT: Applied Studies in Agribusiness and Commerce 10 (2016)2-3. - ISSN 1789-221X - p. 51 - 58.
DOI http://dx.doi.org/10.19041/APSTRACT/2016/2-3/6
Department(s) Marketing and Consumer Behaviour
WASS
Publication type Refereed Article in a scientific journal
Publication year 2016
Keyword(s) Sustainable Consumption - Construal Level Theory - Self-Determination Theory - Intervention Studies - Economic Psychology
Abstract Sustainable consumption is hampered by a discrepancy between consumers’ attitudes and their actual behaviour in the market place. Psychological construal level theory provides an explanation for the attitude to behaviour gap as a motivational conflict between high and low level of mental construal. Based on self-determination theory it is argued that this motivational conflict presupposes extrinsic motivation for sustainable behaviour. Based on self-regulatory styles, the present paper identifies and illustrates four types of intervention strategies that can cater for extrinsic motivation for sustainable development among light users. The underlying mechanisms of these interventions suggest that the transition from external to internal regulation is catalysed by social feedback.
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