Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 509966
Title Aesthetic mediation of creativity, sustainability and the organization
Author(s) Poldner, Kim; Dentoni, Domenico; Ivanova, Olga
Source Journal of Cleaner Production 140 (2017)Part 3. - ISSN 0959-6526 - p. 1936 - 1947.
DOI https://doi.org/10.1016/j.jclepro.2016.08.121
Department(s) Management Studies
WASS
Publication type Refereed Article in a scientific journal
Publication year 2017
Keyword(s) Aesthetic inquiry - Aesthetic mediation - Creativity - Fashion - Organization - Sustainability
Abstract

The literature on sustainability often focuses on its technical side, such as in studies of life cycle assessment, supply chain management and cleaner production systems. It traditionally assumes that creativity and sustainability are two separate entities in organizations. Contrasting with this implicit assumption, this study analyses the process of how aesthetics serve as a mediating tool to translate individual creativity into sustainable messages within and beyond the organization. Empirical evidence is drawn from the Brazilian luxury fashion house Osklen. Aside from introducing the conceptual construct of aesthetic mediation, the paper also proposes a methodological contribution: by combining interviews with aesthetic inquiry, the article pushes the boundaries of ‘traditional’ qualitative methods. The aim is to encourage sustainable entrepreneurship and organization scholars to expand their methodological horizon in order to capture the emotionally charged, value-laden processes they study. Through a two-level coding of Osklen fashion collections forged through aesthetic inquiry, this study conceptualizes the process of aesthetic mediation in terms of four sequential practices: opening up to inspiring phenomena, having an epiphany, connecting to a sustainability message and translating the message into a tangible product. In particular, the translating a sustainability message into a tangible product involves the support of three techniques: preservation, transformation and adding novelty. The authors conclude by drawing general implications for developing and communicating sustainability messages in organizations.

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