Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 510839
Title Buildings behaving badly : a behavioral experiment on how different motivational frames influence residential energy label adoption in the Netherlands
Author(s) Student, Jillian; Papyrakis, Elissaios; Beukering, Pieter van
Source Journal of housing and the built environment 32 (2017)1. - ISSN 1566-4910 - p. 107 - 132.
DOI http://dx.doi.org/10.1007/s10901-016-9500-y
Department(s) Environmental Policy
Publication type Refereed Article in a scientific journal
Publication year 2017
Keyword(s) (Residential) energy label - Building energy efficiency - Energy conservation - Energy efficiency - Motivating conservation behavior - Motivational (message) framing - Social norms - The Netherlands
Abstract Heating buildings contributes to approximately 36 % of Europe’s energy demand and several EU member states have adopted mandatory energy labels to improve energy efficiency by promoting home weatherization investments. This paper focuses on the perception of the energy label for residential buildings in the Netherlands and the role of different frames (egoistic, biospheric and social norms and neutral frames) in motivating adoption of energy labels for housing. We used a behavioral email experiment and an online survey to investigate these motivational factors. We find that biospheric frames are weaker than the other three motivational frames in terms of engaging interest in the energy label, but that the biospheric frame results in higher willingness to pay (WTP) for the energy label. We also find that age (rather than income) correlates with higher WTP for home energy labels.
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