Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 520086
Title Gender Effects on Loyalty: A Replication in an Emerging Market
Author(s) Babah Daouda, Falylath; Ingenbleek, Paul T.M.; Trijp, Hans C.M. van
Source Journal of Marketing Behavior 2 (2017)4. - p. 299 - 305.
DOI https://doi.org/10.1561/107.00000038
Department(s) Marketing and Consumer Behaviour
WASS
Publication type Refereed Article in a scientific journal
Publication year 2017
Abstract This paper replicates the gender-effect on object of loyalty found by
Melnyk et al. (2009), suggesting that females are more loyal towards
individuals and males are more loyal to groups and organizations. Results
from Benin (West Africa) support this but find that the results mostly
pertain to informal sectors of the economy. Survey results from male
respondents also confirm earlier theory, but results show that females are
equally loyal to organizations and individuals, suggesting that Beninese
women don’t distinguish between an organization and its employees.
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