Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 531352
Title Exploring the relation between individual moral antecedents and entrepreneurial opportunity recognition for sustainable development
Author(s) Ploum, Lisa; Blok, Vincent; Lans, Thomas; Omta, Onno
Source Journal of Cleaner Production 172 (2018). - ISSN 0959-6526 - p. 1582 - 1591.
DOI https://doi.org/10.1016/j.jclepro.2017.10.296
Department(s) Management Studies
WASS
Education and Competence Studies
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) Moral competence - Opportunity recognition for sustainable development - Pro-environmental behavior values - Sustainable entrepreneurship
Abstract When dealing with complex value-driven problems such as sustainable development, individuals need to have values and norms that go beyond the appropriation of tangible business outcomes for themselves. This raises the question of the role played by individual moral antecedents in the entrepreneurial process of opportunity recognition for sustainable development. To answer this question, an exploratory empirical research design was used in which 96 would-be entrepreneurs were subjected to real-life decision-making processes in an online environment. The participants were guided through the process of opportunity recognition for sustainable development. Furthermore, they were subjected to several tests linked to individual moral antecedents. The mixed methods design used to analyze the results led to the conclusion that pro-environmental behavior values and moral competencies are important indicators of the ability to recognize opportunities for sustainable development. These results provide useful insights about relating moral antecedents to idea generation for sustainable development and can help researchers, higher education institutes, and sustainable entrepreneurs to further develop the concept of sustainable entrepreneurship and its underlying processes.
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