Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 531974
Title Methodological Challenges of Research in Nudging
Author(s) Kleef, E. van; Trijp, J.C.M. van
Source In: Methods in Consumer Research / Ares, Gaston, Varela, Paula, Woodhead Publishing - ISBN 9780081020890 - p. 329 - 352.
Department(s) Marketing and Consumer Behaviour
WASS
Publication type Peer reviewed book chapter
Publication year 2018
Abstract Complex societal issues, related to health and sustainability, provide major challenges to scientists, business managers, and policy makers alike. Despite their diversity, these issues have in common that effective solutions to public health (e.g., reducing prevalence of overweight and obesity) and environmental degradation (e.g., reducing pollution and household level waste), as well as social inequality issues (e.g., working conditions of primary producers in developing and emerging countries) critically depend on initiatives of companies but certainly, and probably even more so, on behavioral change on the part of end consumers. Mobilizing commitment of and actual demand from end consumers, in the end, is the “oil in the machinery” needed to move markets into a more healthful and sustainable direction (Van Trijp & Fischer, 2010). Unfortunately, despite societal urgency, there is not a strong track record to build on regarding the success of previous efforts to change consumer behavior “for the better.” Notwithstanding considerable policy attention, such approaches have not been particularly successful, as for example exemplified by the fact that no country in the world has been able to reverse the obesity epidemic (Roberto et al., 2015).
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