Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 532963
Title Adoption of eBusiness in the Dutch horticulture
Author(s) Robbemond, R.M.; Verdouw, C.N.; Benninga, J.
Event 11th International European Forum (Igls-Forum) (161st EAAE Seminar) on System Dynamics and Innovation in Food Networks, Innsbruck-Igls, 2017-02-13/2017-02-17
Department(s) LEI Innovation, Risk and Information Management
Publication type Poster (scientific)
Publication year 2017
Abstract Digital exchange of information is becoming increasingly standard practice in horticulture. This development is catalysed by a trend of upscaling that is ongoing in all horticultural subsectors. Still, there is a large group of growers that is not, or poorly equipped to participate in this digital, online movement. This research focusses on the adoption of eBusiness by the growers that lag behind in the digitalisation of information exchange. Therefore the main objective of this research is to identify the drivers and barriers for exchanging information digitally between growers and other actors in horticulture supply chains. The research is based on 17 in-depth interviews with growers and 6 expert interviews. It was conducted in collaboration with Plantion, a market place for flowers and plants, and Floricode, an industry association that registers, codes, standardizes and distributes information and data to support the international floriculture supply chain.
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