Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 534075
Title Exploring the framing of animal farming and meat consumption : On the diversity of topics used and qualitative patterns in selected demographic contexts
Author(s) Nijland, Hanneke J.; Aarts, Noelle; Woerkum, Cees M.J. Van
Source Animals 8 (2018)2. - ISSN 2076-2615
Department(s) Strategic Communication
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) Animal farming - Animal welfare - Complexity - Contextual influence - Environmental impact - Framing - Human health - Meat consumption - Taste - Topics
Abstract In various contexts, people talk about animal farming andmeat consumption using different arguments to construct and justify their (non-)acceptability. This article presents the results of an in-depth qualitative inquiry into the content of and contextual patterns in the everyday-life framing regarding this issue, performed among consumers in various settings in two extremes in the European sphere: The Netherlands and Turkey. We describe themethodological steps of collecting, coding, and organizing the variety of encountered framing topics, as well as our search for symbolic convergence in groups of consumers from different selected demographic contexts (country, urban-rural areas, gender, age, and education level). The framing of animal farming and meat consumption in everyday-life is not a simple one-issue rational display of facts, people referred to a vast range of topics in the categories knowledge, convictions, pronounced behaviour, values, norms, interests, and feelings. Looking at framing in relation to the researched demographic contexts, most patterns were found on the level of topics, symbolic convergence in lines of reasoning and composite framing was less prominent in groups based on single demographic contexts than anticipated. An explanation for this lies in the complexity of frame construction, happening in relation withmultiple interdependent contextual features.
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