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Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 534537
Title Sushi in the United States, 1945–1970
Author(s) House, Jonas
Source Food and Foodways 26 (2018)1. - ISSN 0740-9710 - p. 40 - 62.
Department(s) Sociology of Consumption and Households
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) cuisine - new food - public acceptance - sushi - United States
Abstract Sushi first achieved widespread popularity in the United States in the mid-1960s. Many accounts of sushi's US establishment foreground the role of a small number of key actors, yet underplay the role of a complex web of large-scale factors that provided the context in which sushi was able to flourish. This article critically reviews existing literature, arguing that sushi's US popularity arose from contingent, long-term, and gradual processes. It examines US newspaper accounts of sushi during 1945–1970, which suggest the discursive context for US acceptance of sushi was considerably more propitious than generally acknowledged. Using California as a case study, the analysis also explains conducive social and material factors, and directs attention to the interplay of supply- and demand-side forces in the favorable positioning of this “new” food. The article argues that the US establishment of sushi can be understood as part of broader public acceptance of Japanese cuisine.
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