Staff Publications

Staff Publications

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    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

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Record number 535562
Title Insights for the Development of a Functional Fish Product : Drivers and Barriers, Acceptance, and Communication of Health Benefits
Author(s) Devitiis, Biagia De; Carlucci, Domenico; Nocella, Giuseppe; Viscecchia, Rosaria; Bimbo, Francesco; Nardone, Gianluca
Source Journal of Aquatic Food Product Technology 27 (2018)4. - ISSN 1049-8850 - p. 430 - 445.
Department(s) Business Economics
Publication type Refereed Article in a scientific journal
Publication year 2018
Keyword(s) consumer acceptance - focus group - Functional fish - health claims - omega-3
Abstract This study aims to explore consumer acceptance of a new functional fish burger using a qualitative approach based on four focus group discussions conducted in selected major Italian cities. Results show that the development of functional fish products may bypass fish consumption barriers, combining convenience and health benefits delivered by functional ingredients. The acceptance of new functional fish products seems to be influenced positively by the enrichment of functional ingredients naturally present in fish, particularly omega-3 fatty acids. Consumer acceptance of this new product is also influenced by the use of different nutritional and health claims. Implications for marketers and policy makers and insights for further research are discussed in the conclusions.
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