Staff Publications

Staff Publications

  • external user (warningwarning)
  • Log in as
  • language uk
  • About

    'Staff publications' is the digital repository of Wageningen University & Research

    'Staff publications' contains references to publications authored by Wageningen University staff from 1976 onward.

    Publications authored by the staff of the Research Institutes are available from 1995 onwards.

    Full text documents are added when available. The database is updated daily and currently holds about 240,000 items, of which 72,000 in open access.

    We have a manual that explains all the features 

Record number 536191
Title Hoe gebruikt de consument het etiket?
Author(s) Kleef, E. van
Department(s) Marketing and Consumer Behaviour
WASS
Publication type Web page aimed at the general public
Publication year 2017
Abstract Een belangrijke taak van het etiket is om een onweerstaanbaar verleidende kracht te hebben op de consument en het product te onderscheiden van de concurrent. Begrijpt de consument de informatie op het etiket wel? Onderzoeker Ellen van Kleef legt het ons uit. “Het ontleden en begrijpen van informatie vereist tijd, motivatie en specialistische kennis bij de consument. Die dingen ontbreken meestal.”
Comments
There are no comments yet. You can post the first one!
Post a comment
 
Please log in to use this service. Login as Wageningen University & Research user or guest user in upper right hand corner of this page.